The book titled “Bollywood Ki Buniyaad”, written by renowned Indian film critic Ajit Rai, was recently launched at a special ceremony held at the Indian Pavilion of the 75th Cannes Film Festival. It sheds light on the Hinduja brothers’ contribution to establishing Bollywood as a global brand in its golden age. The introduction to the book is written by Rehan Fazal, Senior Journalist, BBC.
‘Bollywood Ki Buniyaad’ was released by Vani Prakashan in Hindi and soon its translated versions in various international languages will also be released, starting with English and French in the 1st phase, Arabic, Persian and Urdu in the 2nd phase, and others in the 3rd phase. Filmmakers and cinephiles from around the world attended the launch ceremony held at the Indian Pavilion at the Cannes Film Festival.
Addressing the moviegoers present at the launch, Ajit Rai urged the Hinduja brothers to continue their movie business in one form or another for a few years now. “The effort of the Hinduja brothers to bring Indian cinema to the world should have been documented much earlier. Today’s young generation who love cinema should at least know what that period was like and how Indian cinema gained worldwide recognition through the efforts of the Hinduja brothers. I hope the book will play a small part in it. Moreover, I suggest that a museum be built in Mumbai that depicts this golden history of cinema,” Rai pleaded.