Frost River Unveils New Solid Brass Thimble As April Fool’s Day Product

Every April they think of a new one to help promote their spring catalog and staff say the community seems to be looking forward to their annual joke.

DULUTH, Minn. – A local outdoor gear store in Duluth’s Lincoln Park is now getting into the outdoor sewing business with their new brass product.

Frost River has unveiled its new solid brass thimble.

Staff say more than 30,000 years of history are packed into less than a cubic inch, now in solid Frost River brass.

If you’re confused, don’t worry, this is their April Fool’s Day product for 2022.

Every April they think of a new one to help promote their spring catalog and staff say the community seems to be looking forward to their annual joke.

“It’s a way to engage with them and say that we’re here as a small business and we’re having fun and we’re not going to take ourselves too seriously all the time,” said Matt Prois, coordinator retail purchasing and marketing.

“Our friends and family have been asking if they can get a new thimble too and yes it definitely gets traffic it gets people excited and yes it’s a good laugh too,” he said. declared.

Many other companies have created their own April Fool’s Day products, such as Duluth Pack’s this year: the “front-mounted” carry purse.