A new “with a difference” cocktail bar has opened just off Wind Street in Swansea.
The Utopia Cocktail Bar is a âunique experienceâ place that favors the customer experience alongside its inventive and classic cocktails.
With the venue featuring large neon lights, a bar counter, and large artificial trees ‘growing’ out of the bar, the space has been specially designed to be a social media hub for revelers at the start or end of the party. their evenings.
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Located just around the corner from Little Wind Street, the venue is the latest addition in hopes of leaving its mark on Swansea’s hospitality business.
Formerly known as the Eddie Rockets City Diner, the property has now been purchased by StayBC, which offers accommodation throughout Wales.
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Now, the brand hopes to venture into the food and beverage industry by creating a space that draws customers in for its “first experience.”
With the top floors remaining apartments for the company’s accommodation department, the Utopia Bar aims to provide a unique space that people will want to capture on Instagram.
âWe wanted this place to be a huge draw for people who like to use social media to take photos of their parties. I have worked in London and other places and have noticed a real gap for this guy. of place in Swansea, “said Jordan Habberfield, Bar Manager for Utopia Bar.
The cocktail bar revisits modern classics such as the Martinis espresso topped with a drizzle of caramel sauce and rock salt in an effort to “bring out the darker, richer flavors hidden in the drink”. And there will be edible flowers on some of their star drinks.
âThis is not your conventional bar, this is the modern day bar for the customer. With cocktail classes like the one we are currently running for the ‘Squid Games’, we will constantly improve and adapt to this. that we do, âJordan said.
The Neath-born resident argues that a consumer’s experiences have changed dramatically over the past five years.
âCustomers these days are always looking for a return investment on the destinations they go to, they want something a little different and something to hang on their social media to create memories of their night out, that is. is what we want to reflect at Utopia Bar, âJordan said.
“I think Swansea has really missed a place that emphasizes making memories and is universal, which is what we hope to achieve.”
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