Street renamed after 10 years of “I Am The Greatest” project and 8th annual “I Am The Greatest” Beach Bash fundraiser

BENTON HARBOR, Michigan (WNDU) –

The annual “I Am The Greatest” Beach Bash is back to raise funds for youth.

The ARS Gallery Arts and Culture Center has partnered with Third Coast Surf Shop, North Pier Brewing and the Sauve Art Foundation to host the “I Am The Greatest Beach Bash” for the 8th consecutive year.

The end of the summer auction event took place from 5 to 8 p.m. today to support the ‘I Am The Biggest Project’, which is in its 10th year of helping underprivileged youth in the region.

“We have seen over a thousand young people and we want to make a thousand more and beyond,” said Anna Russo Sieber, owner of the arts and culture center of the ARS gallery.

Arts and culture classes, camps and programs educate young people in the arts and use Muhammad Ali’s story to teach them about community and personal development.

“And then, they can say more through art than they could ever say through words alone. It is therefore important for us that they can express themselves. Because you know once again that at-risk young people need to be able to express themselves in different ways and be in a place where they feel safe, ”said Anna Russo Sieber, owner of the Center for Arts and Culture of the ARS gallery.

“And what she really developed is this way for kids to see something, from concept to finished product. And it’s a transferable skill that they can use in any aspect of their life, ”said John Sauve, the artist and the mastermind behind the painted figures of Muhammad Ali.

The event featured local cuisine, craft beer. wine, candy, auction and live music.

The project and the event have acquired such notoriety that a street going from the roundabout to the railway line to the shores of the port will be renamed “Muhammad Ali Way”.

“I mean, you know, he’s inspired by Muhammad Ali and used as a role model and muse to get you through tough times and it works,” said Anna Russo Sieber.
Owner of the Arts and Culture Center of the ARS Gallery.

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